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Branding Beyond Borders: The Art of Immersive Experiences | Kate Dawkins

Episode Summary

Ross and Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios, discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work.

Episode Notes

In Episode #73, Ross is joined by Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios.

Kate has over 25 years of experience turning pixels and projection into spectacular immersive events, shows, and live performances–entrancing global audiences. She's collaborated with world-class directors, producers, artists, and brands, such as BBC Studios and Ministry of Defence, and created immersive experiences and ceremonies like the London 2012 Olympics, among others.

Ross and Kate discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work.

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