One More Question

Rejane Dal Bello: Design is capitalism but it can be more

Episode Summary

In this episode of One More Question, Ross is joined by Rejane Dal Bello, award-winning designer and founder of Studio Rejane Dal Bello. Ross and Rejane discuss: - Why designers and brands need to embrace honesty - How branding changes the way people see themselves and their companies - Why you should make decisions that are best for the brand, not the client Rejane has a history of iconic work. She has 23 years of experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL).

Episode Notes

Highlights from the conversation

• [On rebranding] You don't change from one day to the other. But I do think that makes a wave of different thinking
• It means something. They work their asses off for a purpose, and that logo signifies the purpose.
• We tend to pretend that a brand needs to portray something more positive than it is, and I think, No – beauty is honesty
• Design is about goods and about capitalism, there is no doubt about that
• [On doing what’s best for a brand] People change, but the company stays. So it's not about your personal taste
• Design [has] this opportunity to do that for a collective of people – which is a company – you can make that company feel, look, or behave a certain way

More about Rejane

Rejane is an award-winning designer with a history of iconic work. 

She has 23 years experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL).

Rejane studied at the School of Visual Arts in New York and St Joost Art Academy in Holland and has taught at the MA and BA in art schools around Europe. Rejane’s work is regularly featured in publications, and she also gives workshops and lectures around the world.

Studio Rejane Dal Bello

We are a design studio, creating work that is meaningful, engaging and lasting. Everything we work on – a new brand, a digital experience, a book or something else – we get to the heart, to find what matters.

Our job is to clearly communicate your beliefs in a striking, moving and effective way. If you’re passionate about the power of design, then we’d love to work together.

We choose to be small, so we can move fast, collaborate directly and create brave work.

We’re based in London and we work with people from all over the world, pulling in the right expert at the right moment.

You’ll get one team, working directly for you, from first thoughts to finished creative.

Find Rejane here: Website | LinkedIn

Show Notes

Companies and organisations:

• Alzheimer Nederland Foundation
• The Smile Brigade

Miscellaneous:

• Book: Citizen First, Designer Second
• Work: Alzheimer Nederland 
• Work: The Smile Brigade

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One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

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