Ross and Paul Worthington, President of Invencion, discuss how oversimplifying your audience will bore and repel them, how bravery is a prerequisite for growth and impact and how critical it is that the decisionmakers understand branding and marketing when selecting and resourcing these functions.
In Episode #85, Ross is joined by Paul Worthington, President of Invencion
Paul has been in the branding business for over twenty years, led major branding programs across 4 continents, lived in two, had his words published by the likes of Fast Company, and won multiple awards along the way.
Previously head of strategy and client principal at renowned branding consultancy Wolff Olins, he now runs his own little-known strategic branding firm, Invencion, because his family matters more to him than long plane-rides.
Ross and Paul discuss how oversimplifying your audience will bore and repel them, how bravery is a prerequisite for growth and impact and how critical it is that the decision-makers understand branding and marketing when selecting and resourcing these functions.
Find show notes and episode highlights at https://nwrk.co/omq-paul.