For decades, Michael Wolff has shown that design is not decoration but imagination made real. Today, he stands among the true masters still shaping our industry. As co-founder of Wolff Olins, he redefined what brands could be, creating identities that shaped business and culture alike. In this conversation, Ross Drakes sits down with Michael to explore the lessons that only a lifetime of imagination and curiosity can teach. They talk about expanding the very idea of success, why joy and usefulness are a brand’s highest calling, and the deep honour that comes when a company trusts you with its self-expression.
In Episode #88, Ross is joined by Michael Wolff, Co-Founder of Wolff Olins
Michael Wolff is a branding pioneer who bridged the gap between design and business strategy, guided by his belief that “design is an act of imagination made real”. As co-founder of Wolff Olins, he created transformative identities for Apple, Audi, Volkswagen, BT, and Orange, setting new benchmarks in corporate branding.
With imagination, empathy, and curiosity at the core of his work, Wolff remains a singular voice in branding, dedicated to revealing the true character of the companies he helps shape.
In this conversation, they explore the lessons that only a lifetime of imagination and curiosity can teach. They talk about expanding the very idea of success, why joy and usefulness are a brand’s highest calling, and the deep honour that comes when a company trusts you with its self-expression.
Find show notes and episode highlights at https://nwrk.co/omq-michaelw.