One More Question

Luke Woodhouse: How to build a brand using one idea

Episode Summary

In Episode #56, Ross is joined by Luke Woodhouse, Creative Director at Ragged Edge. After working in branding agencies in London and Sydney, Luke landed at Ragged Edge and saw an opportunity to help build a team and an approach for people who care less about how things are, and more about how they could be. Whether at scale or scaling up, Ragged Edge works with businesses with the conviction to challenge the status quo. Ross and Luke discuss how to build a brand on a single idea, using story to build your brand, and how to build creative confidence.

Episode Notes

Highlights from the conversation

• The concept is the most important thing, because that's really what paints a picture in people's heads
• We're always asking how can we exaggerate that idea? How can we make it really, really clear with every element?
• If you filter yourself, you run the risk of blending in with everyone else
• If you can use storytelling to bring those ideas to life in people's minds, then you don't need to convince them because they'll inherently understand it
• We look for people who are ambitious and naturally want to create brave work. We also, um, create an environment where it's okay to put your neck out and try different things
• Really being a cheerleader – giving people that boost and telling them that their work is really good

More about Luke Woodhouse 

Luke Woodhouse is Creative Director at Ragged Edge, a branding agency for changemakers.

After working in branding agencies in London and Sydney, Luke landed at Ragged Edge and saw an opportunity to help build a team and an approach for people who care less about how things are, and more about how they could be.

Whether at scale or scaling up, Ragged Edge works with businesses with the conviction to challenge the status quo. Brands like Wise, East London Liquor Co, Papier, Reveal, and Mindful Chef.

From their London studio for clients around the world, the agency uses brand to solve complex, critical problems. Transforming businesses from the inside out with brave, conceptual thinking across strategy, creative, and implementation.

Follow Ragged Edge on Instagram, Twitter, LinkedIn or visit their website

Find Luke here: LinkedIn | Instagram | Twitter

Show Notes

People

• David Ormondroyd

Companies and organisations

• Bulb
• Reveal
• Circa5000
• Who gives a crap
• IDEO

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One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is to ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

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