In Episode #13 of OneMoreQuestion Ross sits down Bailey Richardson and Kevin Huynh, founding partners of People & Company. As a company, People & Company advise organisations on how to build authentic communities. Kevin and Bailey chat to Ross about all things community — what it is, what to do with fans when you find them using your logo and brand equity, how to build a strong community, and what partnering with a community really means. This is a great podcast for anyone wondering how to build a little more brand-loyalty or a strong fan base, and anyone that is considering a partnership to help build or support a community (from a brand or community perspective).
Highlights -
Defining a community: 02:07
The importance of finding what moves people: 06:28
Lego, and how Lego Ideas came to be: 14:02
Being able to give up some control of your brand: 16:49
Obtaining new customers vs. making the most existing client bases: 23:55
Being a good community partner: 25:40
Providing structure as a way to support a community: 31:15
Twitch, and how they’ve helped their community grow: 32:38
More about Kevin and Bailey
Kevin Huynh and Bailey Richardson are founding partners of People & Company. Their mission is to help people get their people together.
As a company, they advise organisations on how to build authentic communities. Through their work, they’ve coached, researched, and participated in hundreds of communities. Kevin and Bailey recently published what they’ve learned about bringing people together in the Amazon bestselling guidebook Get Together: How to Build a Community With Your People.
You can find them laughing and talking shop with community leaders weekly on the Get Together podcast.
Find Bailey here:
Find Kevin here:
Find People & Company here:
Find Get Together here:
Show Notes
Organisations:
Places:
How can you help?
There are four ways you can help us out.
One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.
Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com