One More Question

Why brands, designers, and creators need to get into Web3 NOW | Josh Rosenthal

Episode Summary

In Episode #59, Ross is joined by Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. He is also a guest lecturer at Harvard, Hopkins, and MIT. Josh breaks down the Crypto Renaissance, explains why designers and creators should jump into Web3 NOW, and how Web3 will change product development, brands, and marketing.

Episode Notes

Highlights from the conversation

• You're used to thinking of technology as the value creator, but it's actually brands, studios, and agencies
• Your cost of failure is small. And the only way to get asymmetric gains is to participate early
• You can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assets
• Now, the value is in the community, the content, the brand, the association
• Transformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordination
• It gives you greater specificity to do product design. It gives you immediate market feedback

More about Josh Rosenthal

Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. A guest lecturer at Harvard, Hopkins, and MIT, as well as a keynote speaker at crypto conferences and regular guest on crypto media, Josh explores how communities are using decentralized technology to reshape our world in what has become known as a Crypto Renaissance.

Half a millennium ago, communities adopted two new decentralized technologies to recreate their world. An explosive ledger-based financial technology powered the creation of a new proto-capitalism, while an incendiary permissionless print-based protocol communicated revolutionary ideas generating new markets for media. Early adopters parlayed their gains into a cataclysmic form of techno-art to recast their supernatural cosmology, the nature of vocation in an emerging world, and their roles therein. 

Find Josh here: Twitter | LinkedIn | The 6ixth Event | Narwhal Ventures

Show Notes

People:

• Medici Family
• Cozomo de’ Medici (Snoop Dogg)

Companies and organisations:

• Uniswap
• SushiSwap
• FAANG

Miscellaneous:

• TAM (Total Addressable Market)
• DAO (Decentralised Autonomous Organisation)
• Bill Gates and David Letterman (interview - Bill gates explains the internet)

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One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

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