In Episode #12 of OneMoreQuestion Ross sits down with Fran Luckin, Chief Creative Officer of Grey Africa, to find out more about where agencies may be heading and how freelancing has affected accessing and holding onto creative talent. Fran has spent a significant amount of time in the advertising world, starting out as a copywriter and later heading up creative departments at TBWA, Ogilvy, Mirum, and now, Grey Africa. Fran gave us a window into the current state of the advertising industry and how the networked agency model has affected the way agencies do business. In short, it’s good news for freelancers and a great opportunity for clients to work with some of the best creatives in the industry.
More about Fran
Fran Luckin is the Chief Creative Officer of Grey Africa and a member of the ten-person Grey Global Creative Board.
Fran started out as an apprentice copywriter at the Jupiter Drawing Room following an interview in which she managed to distract CEO Graham Warsop’s attention away from her dismal portfolio by talking about books. She became a creative director at TBWA/Hunt Lascaris and continued in this position at Ogilvy Johannesburg, where she was made ECD in 2008. In 2013 she went full-digital and joined Quirk Johannesburg (now Mirum) as ECD. There she learned (among other things) what UX is and why “viral” is a dirty word.
She has judged international and local creative awards shows and in 2017 she served as Jury
President of the Print and Publishing Jury at the Cannes Lions – the first female Jury President from Africa. Fran has an MBA from the Berlin School of Creative Leadership, which she claims, has been one of the best experiences of her life so far.
She served 3 years as Chairman of the Academic Board of the Red and Yellow School of Advertising and still sits on the school’s Advisory Board. In her spare time, she plays the bass guitar with staggering ineptitude.
Find Fran here:
Show Notes
Organisations:
Rightford, Searle-Tripp & Makin
Grey Phillips
Y&R]
Places:
Miscellaneous:
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One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.
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