One More Question

Donovan Goliath - Marketing is tactical. Comedy is brand building.

Episode Summary

You don’t have to have a big budget to build a strong brand. You need to know your market, answer a need, and foster loyalty. Donovan Goliath knows how to play this game. So, in Episode #7 of One More Question we locked him in a room with Ross for an hour and asked him how he built one of the strongest brands in South African comedy by starting with a few pieces of A4 paper and some t-shirts. From practically falling into comedy to finding himself in one of the most prestigious retail locations in South Africa, Donovan’s story is one of smart marketing, loyalty, and delivering over and above what anyone expects to build a strong brand. It’s the perfect follow up from Spillly’s lessons on defining your niche.

Episode Notes

More about Donovan

Donovan Goliath is a comedian, co-owner of the Melville Comedy Club and the award-winning entertainment brand, GOLIATH AND GOLIATH.

He is most recognisable for the role he had as the host of The Real Goboza, which is one of South Africa’s most watched television shows, and is also an expert in delivering master classes on marketing, design and creativity.

Funny enough, Donovan is a Caucasian-looking, coloured guy from Mthatha in the Eastern Cape who speaks fluent isiXhosa, giving ‘diversity’ a whole new meaning.

What’s significant about him is that he has no blood relation to any of the Goliath stakeholders in SA comedy, but he simply shares a passion for the same sector.

He left his lucrative advertising job for a full-time career in comedy and his acts are based around insightful storytelling and simple truths by using various characters and impersonations, which he invents. Today, he has risen as a social media star through the character, Donny Custard.

Find Donovan and his work, here:
Donovan Goliath
Website
Facebook
Instagram
Instagram
Twitter

Goliath and Goliath
Website
Facebook
Instagram

Melville Comedy Club
Website
Facebook
Instagram
Twitter

Show Notes

People:
‘Tol Ass Mo [no link]
Jason Goliath
Nicolas Goliath
Bruce Whitfield
Trevor Noah
Gareth Pon
Lebo Lukewarm
Loyiso Gola
Riadd Moosa

Organisations:
Network BBDO
Cool Runnings, Melville
Capello
Goliath and Goliath
Protea Hotel: Fire & Ice
Goliath Comedy Club / Roast Cafe
The Melville Comedy Club
The Apollo Theatre

Places:
Mthatha, Eastern Cape
Melville
Hillfox
Melrose Arch

Miscellaneous:
Wu-Tang Clan
Morning Live
Destiny Man [no link]
Fast Company

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One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.

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Music by: @dcuttermusic / http://www.davidcuttermusic.com