One More Question

David Blyth: The key to building a challenger brand

Episode Summary

In Episode #36, Ross is joined by David Blyth, founder of DeltaVictorBravo and representative of eatbigfish across Africa Middle East. David is an experienced strategy practitioner having led significant Brand, Insight, Marketing, People, Research and Technology projects across more than 20 countries. He is currently an MPhil candidate in Inclusive Innovation at UCT GSB Ross and David discuss the six traits of challenger brands, how you can become a challenger brand, and how authenticity can help us build better companies.

Episode Notes

Highlights from the conversation:

• Just like brands and companies, people need to have the right mindset about what could be rather than a preservation mindset or a victim mindset
• To think less about resources and more about being resourceful is the kind of change we need to make in our heads.
• What does the world need right now? it needs more fresh, entrepreneurial thinkers who are willing to turn things upside down and change the status quo
• The people in a company are more brand builders than anything else you do
• Rather carve out deeper, more meaningful relationships with people who truly get you
• Give guardrails but fewer rules to people, and more liberation to make their own decisions

More about David

David is an experienced strategy practitioner having led significant Brand, Insight, Marketing, People, Research and Technology projects across more than 20 countries. He founded DeltaVictorBravo in September 2018 and also represents eatbigfish across Africa Middle East.

David’s prior experience is as CEO of Yellowwood, MD of Enterprise Identity Group /Brand Union, Group Head of eBusiness for De Beers and MD of Tinderbox. He has previously held positions as Chairperson of the South African Communication Design Council and The Digital Interactive Media Association and as Director of The Brand Council SA and the Joburg Ballet. He is currently an MPhil candidate in Inclusive Innovation at UCT GSB.

Find David here: LinkedIn | Website

Show Notes

People:

• Patty McCord

Companies and organisations:

• Southwest Airlines
• Edcon

Miscellaneous:

• Financial crisis of 2007–2008
• Burger King reveals a more tender side asking people to support McDonald’s
• Hertz vs. Avis advertising wars: How an ad firm made a virtue out of second place
• How Netflix Reinvented HR

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One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

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Music by: @dcuttermusic / http://www.davidcuttermusic.com