One More Question

Chris Do: What Marvel Comics and Star Trek can teach us about brand building

Episode Summary

In Episode #46, Ross is joined by Chris Do, Emmy award-winning designer and director, CEO and founder of The Futur. Chris has founded two 7-figure businesses. The first of which, Blind, is an Emmy award-winning motion design studio which he ran for over 2 decades. In 2014, at 42, Chris reluctantly made his first YouTube video which altered the trajectory of his life and career. A few years later, the Futur, is a beloved education company, with millions of fans from all over the world. Ross and Chris discuss the 4 things that superheroes and Star Trek can teach us about branding, and how to make your brand unforgettable.

Episode Notes

Highlights from the conversation:

• In the comic book world, there are thousands of characters but only a handful rise above. My theory is they've done a better job of telling their story. We can identify with them.
• Great characters have a strong story. Their strengths and their weaknesses are almost mirror opposites of each other.
• Perfect is boring. Perfect is inauthentic. Perfect is unrelatable
• People do not fall in love with corporations. They fall in love with personality
• Our purpose in life is to find our true voice and be comfortable with that
• When you have your story, you have to think about – I stand for these things and I stand against these things

More about Chris Do

Chris Do is a loud introvert, an Emmy award-winning designer and director, CEO and founder of The Futur—an online education platform that teaches people how to make a living doing what they love.

Mr. Do has given talks and conducted workshops on: Marketing, Sales, Negotiations, Pricing & Budgeting, Mindset, Content Marketing, Community Building, and Personal Branding.

He has taught Sequential design for 15 years at the Art Center College of Design. Additionally, he has lectured all over the world including: Entrepreneurs’ Organization, Adobe MAX, Digital Design Days, Awwwards, The Design Conference, Birmingham Design Festival, Creative South, AIGA national conference, Motion Conference, MIT, Bend Design Conference, VMA Design Conference, Graphika Manila, Create Philippines, Rise Up Summit, RGD Design Thinkers, Cal Arts, LA Art Institute, Otis College of Design, UCLA, MGLA, CSUN, Post Production World, Adobe Video World and SDU.

Find Chris here: Website | LinkedIn | YouTube | Instagram

Show Notes

People:

• Jose Caballer

Companies and organisations:

• The Futur
• Blind
• Marvel Comics
• DC Comics

Miscellaneous:

• Pocket Full of Do
• The Futur Pro Group
• Business Bootcamp

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One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

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Music by: @dcuttermusic / http://www.davidcuttermusic.com