One More Question

Brent Couchman: How to create great work for clients like Facebook

Episode Summary

In Episode #40, Ross sits down with Brent Couchman, Creative Director, and founder at Moniker. Brent and his team at Moniker focus on connecting future-thinking brands to today’s challenges and communities. Their clients include Coinbase, Oculus, Coca-Cola, Google, and Facebook, among others. Ross and Brent discuss how relationships can be the key to producing great work, why you don’t need a polished brand, and how to work with big clients when you’re a small agency.

Episode Notes

Highlights from the conversation

The most successful relationships we have are the ones where the internal team have done the work to prime the key decision makers with what to expect
That's where balance is really crucial – we can support them and give them all the ammo needed. But at the end of the day [we need] their expertise for those crucial conversations
As there's more access to design, [maybe] not designing is going to be differentiated
Some people just want to be part of some of the conversations along the way
Part of it is figuring it out along the way. You find a rhythm or your stride a little bit into the process
There's only so much that we can do if your CEO has worked with his executive team for years. He's going to trust them way more than someone who's just come in

More about Brent

Brent Couchman is a graphic designer, creative director, and founder at Moniker, a brand design studio based in San Francisco.

Moniker works with an international team that focuses on connecting future-thinking brands to today’s challenges and communities. Clients include Coinbase, Oculus, One Medical, Coca-Cola, Google, Facebook, Sonos, Casper, and many more.

Find Brent here: Website | LinkedIn

Show Notes

People:

Companies and organisations:

How can you help?

There are four ways you can help us out.

Give us your thoughts. Rate the podcast and leave a comment.
Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation